Personal & Home CareBusiness Model

Definition

By adopting blockchain technology, data on the origin of ingredients, movement paths, and manufacturing processes are recorded in an unalterable format and disclosed so that consumers can immediately verify them via QR codes. Beyond simple full-ingredient disclosure, ethical data such as the carbon footprint across the supply chain and labor environments are transparently provided. Like 'The Ordinary,' deep educational content on ingredients is offered to resolve information asymmetry for consumers and build trust.

Drivers

Opportunities

Definition

Instead of ending after a product sale, the model shifts to a circular service model where used containers are collected (Take-back), cleaned, and reused or refilled. To achieve this, companies install in-store Refill Stations or build Reverse Logistics infrastructure for home collection. As seen in the 'By Humankind' case, single-use plastics are completely excluded, and refillable durable containers and Solid Cosmetics are provided in a subscription format to maintain ongoing relationships with customers.

Drivers

Opportunities

Definition

Generative AI and deep learning algorithms comprehensively analyze a consumer's skin photos, genetic information, and lifestyle data to instantly manufacture perfectly optimized formulas via 3D printing or provide precise recommendations. Furthermore, by integrating and analyzing sleep, stress, and indoor environment data collected from smart home devices or wearables, it performs the role of a 'predictive wellness advisor' that predicts tomorrow's skin troubles and guides proactive care routines.

Drivers

Opportunities

Definition

Utilizing Precision Fermentation and Synthetic Biology technologies, molecular structures are designed to maximize specific efficacies (e.g., elasticity, hydration) and produced through microbial cultivation. This method enables the stable mass supply of high-purity, high-functional ingredients without harvesting natural resources like shark liver oil (squalene) or rare plants. It expands into businesses that platform the ingredients themselves and license them to various manufacturers, as seen with 'Geltor' or 'Amyris'.

Drivers

Opportunities

Definition

This is primarily implemented as a Business-to-Business-to-Consumer (B2B2C) model that combines hardware devices such as fall detection sensors and smart pillboxes with 24-hour monitoring and emergency response services. Trusted institutions like hospitals, insurance companies, and nursing facilities act as intermediaries to distribute devices to seniors. It operates as an online-offline hybrid that not only provides technical monitoring but also matches seniors with human companionship services—similar to a 'grandchild'—to alleviate isolation and support emotional stability, such as 'Papa'.

Drivers

Opportunities

Definition

Individual IoT devices that previously operated independently—such as air purifiers, smart lighting, diffusers, and blinds—are connected and controlled through a single 'Home Wellness OS.' By reacting to data such as the user's sleep patterns or stress levels, the system provides an automated experience where the home environment actively transforms into a wellness care space without user intervention, such as automatically dimming lights, spraying scents that aid sleep, and optimizing air quality.

Drivers

Opportunities

Definition

Neurocosmetics ingredients or functional aromas with scientifically proven effects for stress relief, sleep induction, and mood enhancement are applied to products. Product usage is also designed as a 'Ritual' involving breathing techniques or massages beyond simple application, encouraging consumers to use their skincare time for meditation or psychological healing. In terms of marketing, mental wellness values are brought to the forefront, such as positioning a 'night cream' as a 'sleep aid'.

Drivers

Opportunities

Definition

A 'Dual Care' solution is provided by configuring topical cosmetics that manage the skin's surface and ingestible health functional foods that fill from within as a single complementary package. Through genetic testing or microbiome analysis kits, individual nutritional deficiencies are identified, and customized supplements and skincare products are delivered via a regular subscription. Through this, consumers receive fundamental and systematic health management that combines nutrition and beauty, rather than fragmented care.

Drivers

Opportunities

Definition

From the early stages of product planning and R&D, ingredients and packaging are designed by applying the world's strictest regulatory standards, such as the EU's REACH or the US MoCRA. By monitoring Compliance in real-time and digitalizing the management of evidentiary documents, the entry barriers to complex global markets are lowered. This allows for flexible responses to regulatory changes or the designation of prohibited ingredients in specific countries, building a 'Global Passport' product lineup that guarantees safety.

Drivers

Opportunities