Embedded Finance
Definition
By integrating financial functions into the services of non-financial companies, customers can use payments, loans, and insurance without leaving the Platform. Finance becomes internalized as an 'invisible function,' such as travel insurance being automatically suggested when purchasing flight tickets or BNPL (Buy Now Pay Later) being executed immediately within retail apps.
Drivers
The advancement of Open Banking APIs and Banking-as-a-Service (BaaS) platforms has established a technical foundation for non-financial companies to easily integrate financial functions into their services.
Economic incentives drive non-financial companies to actively adopt financial functions to strengthen customer lock-in effects and create new revenue sources.
Opportunities
Vertical-specific Embedded Finance
Target niche markets by developing customized loan and insurance products optimized for ERP systems in specific industries such as agriculture and logistics.
BNPL Integrated Solution
Provide installment payment and credit scoring models embedded in retail distribution platforms to increase purchase conversion rates and average order value.